Marketing News

Ilia Beauty Collaborates with Crown Affair for July Launch

The partnership features Crown Affair’s signature towel reimagined in Ilia’s blush pink, alongside a gift set.

Ilia Beauty has collaborated with a fellow female-founded beauty brand that shares a passion for thoughtful rituals and “clean” formulations.

The brand has dropped a limited-edition collection with Crown Affair. The partnership features Crown Affair’s signature Hair Towel reimagined in Ilia’s signature blush pink, alongside The Out-The-Door Ritual Set, giving a fresh seasonal update to one of Crown Affair’s cult-favorite essentials.

The Out-the-Door Ritual Set includes Crown Affair’s The Leave-In Conditioner, Ilia’s Limitless Lash Mascara and Mini The Base Face Milk.

With prices ranging between $63-$85, the Ilia x Crown Affair collaboration will be available online at Sephora.com, iliabeauty.com and crownaffair.com. The custom towel will become available to shop in-store at Sephora starting July 17.

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